Insights
Practical notes on planning and buying video production, written for the people who have to brief it, budget it and get it approved.
- Brand Film vs SocialWhat each format is for, how long it lasts, and how to decide which one your business should produce first.
- Patient Stories on VideoHow to choose patients, handle consent, avoid medical claims and run approvals for a patient story film.
- Hotel Video PlanWhich films a hotel uses across a year, and how to schedule the shoots around guests, occupancy and Gulf Coast light.
- One Production DayHow to plan a single shoot day around a list of deliverables, and what limits the count.
- Planning a Corporate VideoThe eight decisions to make before a corporate video shoot, in the order that saves the most rework.
- Executive InterviewsTalking points, wardrobe, location and timing: how to get a natural interview from a busy executive.
- Production CostWhat drives the cost of a video production, why quotes differ and how to brief for an accurate one.
- When Aerial HelpsWhat aerial shots add to a film, where they add nothing, and how to plan around weather, light and restrictions.
Written for the buyer's side of the table
These articles cover the questions that come up before a production is booked: what affects cost, how to plan a shoot, how much one day can produce and how to get a good interview from a busy executive.
There is no jargon test. Each one is meant to help you write a better brief and compare proposals with confidence, whoever you hire.
Have a question these notes do not answer?
Describe the project you are planning and we will tell you how we would approach it.